“We believe that golf fans and sports bettors alike are in search of a deeper level of information that has not existed until the launch of GolfBet” -PGA Tour’s SVP Media & Gaming Norb Gambuzza

Now, the PGA Tour has taken another step to embrace sports betting and give golf fans + sports bettors want they want.

The Partnership: The PGA Tour and The Action Network, a popular sports betting publisher, will launch a golf-centric betting content platform called “GolfBet”.

  • Golf betting content — including betting strategy and analytics — will be distributed across The Action Network and the PGA Tour’s digital channels

A Win-Win: Both The Action Network and the PGA Tour will share revenues made from both affiliate marketing and advertising.

The bottom line: Will this partnership lead to more deals like this in other sports?

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